Your short-term rental could offset your W-2 income this year.

Cost segregation used to be for big buildings with big budgets. Not anymore. We’ve spent 25 years helping investors keep more of what they earn, and we’ll show you if your rental qualifies. No cost, no pressure.

Your short-term rental could offset your W-2 income this year.
$248K home

$44K

in extra first-year depreciation

Cost seg isn't just for big buildings anymore.

For years, most investors and a lot of CPAs believed cost segregation only made sense for large commercial properties. Back then, they were mostly right. The study cost too much, and the tax benefit on a smaller property didn’t cover it.

That’s changed. Here’s what happened:

Put it together: the cost came down, the service stayed the same, and the value went up. The bar to get in dropped. A single-family rental that wasn’t worth studying ten years ago can make a lot of sense today.

  1. 2017

    TCJA

    100% bonus, now for property you buy.

  2. Since

    Pricing comes down

    Same engineering, lower cost.

  3. 2025

    100% bonus is permanent

    For property acquired after Jan 19, 2025.

Then

Big buildings only

Now

A $248K house qualifies

The STR loophole and the 100-hour rule

Why short-term rentals changed the game for W-2 earners.

Normally, rental losses are passive. They can offset other passive income, but not your paycheck. That’s why most people with a day job never see a real benefit from owning rentals.

Short-term rentals work differently. If your guests stay an average of 7 days or less, the IRS doesn’t treat it as a rental activity under the passive loss rules. If you also materially participate, the losses from your cost seg study can offset your W-2 income.

For a lot of people, the easiest way to materially participate is the 100-hour test: you put in at least 100 hours during the year, and more than anyone else, including your cleaner, co-host, or property manager.

Three things have to line up:

Your average guest stay is 7 days or less

You materially participate (100+ hours and more than anyone else, or one of the other IRS tests)

A cost seg study creates the depreciation

That’s it. No special license and no quitting your job. This is how everyday people are building wealth, creating passive income, and getting closer to financial freedom with one or two properties.

Tip

Keep a log. Guest messages, cleaning turnovers, repairs, listing updates, restocking. It all counts, and a simple log is your best proof.

Heidi breaks down material participation in plain English.
Who puts in the hours?
You need 100+ hours AND more than anyone else.
Illustration · not a real client
The STR loophole in 5 slides
Everyone’s situation is different. We’ll work with you and your CPA to confirm you qualify.
What your CPA might say, and the real answer

Heard "it's not worth it"? Here's why that advice may be out of date.

Your CPA isn’t wrong to be careful. But the rules and the pricing have changed a lot, and not everyone has caught up. These are the three things we hear most.

New Plymouth, OH

"It's too expensive for a property that size."

The real answer
That used to be true. Today, studies are priced for single-family homes, and with 100% bonus depreciation the value is bigger than it’s ever been. We’ll show you the estimated benefit before you spend a dime.

What you might hear

"You make over $150K, so you can't use rental losses."

The real answer
This is the most common mix-up we see, and it’s just incorrect for STRs. The $150K limit comes from the $25,000 rental loss allowance, which phases out between $100K and $150K of income. That rule is for regular rentals. A short-term rental with 7-day average stays where you materially participate isn’t under that rule, so your income doesn’t cap it.

What you might hear

"You're just pushing the depreciation forward. You'll pay it all back when you sell."

The real answer

Some of it can be recaptured when you sell, yes. But that’s not the whole story:

  • A dollar saved today is worth more than a dollar paid years from now, and you can put it to work in the meantime.
  • A 1031 exchange can defer the tax when you sell and buy again.
  • If you hold the property for life, your heirs get a step-up in basis, and the recapture goes away.
  • Planning at the time of sale can reduce how much gets recaptured.
We work with your CPA, not around them. We’ll give them everything they need to feel confident.
Real results

Real homes. Real numbers.

These are three single-family homes we studied. Not big commercial buildings. Houses, just like yours.

How each basis was split

  • 5-year
  • 15-year
  • 27.5 / 39-year
  • Moved to faster categories
Covington, KY29.1% moved faster
22%
27.5-yr · 71%
New Plymouth, OH24.1% moved faster
16%
39-yr · 76%
Galveston, TX41.7% moved faster
34%
39-yr · 58%
These homes were placed in service when bonus depreciation was 80% (2023) and 60% (2024). Buy the same home today and 100% bonus applies, so the first-year write-off would be even bigger.

Figures from final ETS engineering reports. Extra first-year depreciation is the difference with vs. without cost seg in the year placed in service. Tax savings assume a 37% bracket and are estimates only. Your results depend on your property and your tax situation.

What our clients say

Don't take our word for it.

144

★★★★★

on Google

★★★★★

We worked with ETS for a cost segregation study on our latest rental property purchase. The entire process went very smooth, with good communication from start to finish. We were very happy with the results of the study and its implication on our tax liability. We’ll definitely be using ETS to run studies on our other properties.

Michelle Google review

★★★★★

I worked with engineered tax services on two different sets of cost segregations. One when I purchased some rental properties, and again when I did major improvements on a few of the rental properties. Both times I’ve used them, they were professional, and very easy to work with. The last rehab I had done took way longer than expected and they were there waiting patiently for it to be completed to do the cost segregation. I’m very happy with the results, and I will be using them again for any cost segregations I do in the future.

Brett W.
Google review

★★★★★

I had cost segregation studies done on several of my rental properties. The entire process was transparent, easy for me and easy for the tenants. I highly recommend Engineered Tax services.

Ryan L.
Google review

★★★★★

I’m so happy I just learned about the advantages of cost segregation! With the help of an experienced advisor, I was able to determine which parts of my business property were eligible for accelerated depreciation, which led to considerable tax savings. The analysis was thorough and simple to comprehend, and the procedure was simple. I’m already excited to see how this strategy will work out in the long run.

Nadine A.
Google review

Why ETS

Tax equality for all.

Our founder, Julio Gonzalez, started ETS on a simple belief: the tax strategies the top 1% use should be within reach for every taxpayer.

That’s what this is really about. You bought a rental to build something, whether that’s extra income, more time with your family, or a path to financial freedom. We help make the strategy behind that dream achievable.

We’ve grown a lot in 25 years. That growth lets us do something we’re proud of: we pass our economies of scale on to our clients. You get the same engineering-based study that big commercial owners pay top dollar for, at a fraction of the cost.

25 years

doing this work

Billions in tax savings

for our clients

Licensed engineers on every study

built to hold up if you're ever audited

"The tax code has the same rules for everyone. The difference is who has someone showing them how to use them. I started ETS so that the investor with one rental gets the same strategy as the owner with a hundred buildings."

Julio Gonzalez
Founder & CEO, Engineered Tax Services

         

How it works

See if you qualify form.

Some quick questions to tell us if your rental is a fit.

Get your free estimate.

We'll show you what a study could mean for your taxes before you commit to anything.

We do the work.

Our engineers study your property. You just send a few documents.

Hand it to your CPA.

You get a full engineering report, and we're here for any questions from you or your CPA.

FAQ

Is this legit, or will it get me audited?

Cost segregation has been around for decades and is recognized by the IRS. Our studies are done by licensed engineers and built to hold up. If you're ever audited, we're there to support you.

Is my property too small?

Probably not. One of the homes above had a $248K basis and picked up $44K in extra first-year depreciation. Our free estimate will tell you for sure.

What if I sell in a few years?

Some depreciation may be recaptured when you sell. There are ways to plan for it, like a 1031 exchange. We'll talk it through with you and your CPA before you decide.

Do I have to switch CPAs?

No. We work with your CPA and give them everything they need.

What do I need to get started?

Your closing statement, the property address, and a few details about how you rent it.

What if I bought my rental a few years ago?

You may still be able to claim the depreciation you missed, without amending past returns. Ask us about a lookback study.

Let's see what your rental can do for you.

It takes about two minutes to find out if you qualify, and there’s no cost to check.

Engineered TAX SERVICES

This page is for general information and isn’t tax advice. Talk to your tax advisor about your situation.

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