Marketing is a key component to growing your practice, but all too often, accounting firms don’t know how to define an effective strategy or can’t tell if their current marketing efforts are working.
Commonly, accounting firms keep doing the same thing with their marketing year after year without taking the time to evaluate the value of the activities. To determine if your firm’s marketing strategies are working, it’s important to regularly assess your efforts.
So, how did you do last year? … cont.