Mark V. Serrano brings extensive experience as a policy and political strategist to the Advisory Board. His background in crisis communications, public relations, and corporate consulting provides valuable strategic guidance to the firm and its clients.
Core Expertise
- Policy Strategy
- Crisis Communications
- Public Relations
- Political Strategy
- Media Relations
- Corporate Consulting
Strategic Communications
Founder of ProActive Strategies, providing strategic communications services to Fortune 500 companies, national trade associations, political campaigns, nonprofits, and high-profile leaders.
Media & Policy Campaigns
Successfully led media and policy campaigns addressing major national issues, including international trade deals, technology, nuclear power, electric utilities, highway and rail safety, food security, and consumer goods.
Political Strategy
Worked for several presidential campaigns, including serving as a Senior Advisor for Donald J. Trump for President, bringing deep political insight to strategic initiatives.
In 1996, Mark founded the strategic communications firm ProActive Strategies, which has provided consulting services to Fortune 500 companies, national trade associations, political campaigns, nonprofits, and some of America's highest profile leaders. His extensive experience in media and communications gives him a comprehensive understanding of how to effectively navigate complex policy landscapes.
Mark is a seasoned conservative media analyst on national TV, radio, and podcasts, regularly delivering commentary on politics, business, crisis communications, international affairs, and more. He co-hosts the podcast “Off Leash,” which is available across digital media platforms, extending his influence beyond traditional consulting roles.
FOUNDER'S VISION
Building a Legacy of Innovation in Tax Services
Founded by Julio P. Gonzalez, Engineered Tax Services has grown to become the country's largest specialty tax engineering firm. Our mission is to preserve wealth and create jobs through innovative, engineering-based tax solutions.
20+
Years of Leadership
1000+
Clients Served
$2B+
Tax Savings
Company Milestones
2001
Founded Engineered Tax Services
2010
Expanded to National Coverage
2015
Launched Advisory Accelerator Program
2023
Strategic Acquisitions & Continued Growth
Our Services
Our Specialized Tax Services
Discover how our engineering-based approach to tax services can help preserve wealth and create jobs through specialized tax incentives.
Cost Segregation
Maximize tax savings through detailed property analysis and strategic asset classification.
R&D Tax Credits
Unlock valuable tax incentives for your innovative research and development activities.
179D Tax Deductions
Energy-efficient building deductions for commercial property owners and designers.
45L Tax Credits
Tax credits for energy-efficient residential and multi-family building projects.