Alex White is a two-time founder and author of Government Incentives and Tax Credits, 2nd Edition. As cofounder and CEO of Subcity he helped build the team, the database of local, state, and federal incentives, and help clients claim $10s of millions in economic incentives and tax credits before being acquired by Engineered Tax Services, where he now serves as the Chief Operating Officer.
Before Subcity, Alex co-founded Next Big Sound in 2008 and was the CEO until the company was acquired by Pandora (NYSE: P) in 2015. Alex spent 5 years at Pandora ultimately running all content and personalization across music, comedy, and podcasts and was part of the leadership team when Pandora itself was acquired by SiriusXM where he reported to SXM’s President and Chief Content Officer. White and his co-founders were featured in Fast Company (#1 most innovative company in the music industry, 2015), Forbes (30 under 30) in the music category three times, Billboard (10 best music companies), Bloomberg BusinessWeek (25 under 25), Entrepreneur Magazine’s 30 under 30 list and in the New York Times, CNN, Inc. Fox Business, Washington Post, TechCrunch and many other publications.
Alex has a degree in Learning and Organizational Change and sits on the board of his college, Northwestern's School of Education and Social Policy. Alex lives in Larchmont, NY with his wife and two daughters and enjoys playing soccer, running, travel, and strong coffee.
Core Expertise
- Operations Management
- Process Optimization
- Team Leadership
Alex brings extensive experience in operations management and process optimization to his role at ETS.
Alex actively contributes to ETS's success by ensuring efficient operations and continuous process improvement.
FOUNDER'S VISION
Building a Legacy of Innovation in Tax Services
Founded by Julio P. Gonzalez, Engineered Tax Services has grown to become the country's largest specialty tax engineering firm. Our mission is to preserve wealth and create jobs through innovative, engineering-based tax solutions.
20+
Years of Leadership
1000+
Clients Served
$2B+
Tax Savings
Company Milestones
2001
Founded Engineered Tax Services
2010
Expanded to National Coverage
2015
Launched Advisory Accelerator Program
2023
Strategic Acquisitions & Continued Growth
Our Services
Our Specialized Tax Services
Discover how our engineering-based approach to tax services can help preserve wealth and create jobs through specialized tax incentives.
Cost Segregation
Maximize tax savings through detailed property analysis and strategic asset classification.
R&D Tax Credits
Unlock valuable tax incentives for your innovative research and development activities.
179D Tax Deductions
Energy-efficient building deductions for commercial property owners and designers.
45L Tax Credits
Tax credits for energy-efficient residential and multi-family building projects.