Alex White

Alex White is a two-time founder and author of Government Incentives and Tax Credits, 2nd Edition. As cofounder and CEO of Subcity he helped build the team, the database of local, state, and federal incentives, and help clients claim tens of millions in economic incentives and tax credits before being acquired by ETS.

Prior to Subcity, Alex co-founded Next Big Sound in 2008 and was the CEO until the company was acquired by Pandora (NYSE: P) in 2015. Alex spent 5 years at Pandora ultimately running all content and personalization across music, comedy, and podcasts and was part of the leadership team when Pandora itself was acquired by SiriusXM.

Alex has a degree in Learning and Organizational Change and sits on the board of his college, Northwestern's School of Education and Social Policy. Alex lives in Larchmont, NY with his wife and two daughters and enjoys playing soccer, running, travel, and strong coffee.