Alex White

Product Manager

Alex White is a two-time founder and author of Government Incentives and Tax Credits, 2nd Edition. As cofounder and CEO of Subcity he helped build the team, the database of local, state, and federal incentives, and help clients claim tens of millions in economic incentives and tax credits before being acquired by ETS.

Prior to Subcity, Alex co-founded Next Big Sound in 2008 and was the CEO until the company was acquired by Pandora (NYSE: P) in 2015. Alex spent 5 years at Pandora ultimately running all content and personalization across music, comedy, and podcasts and was part of the leadership team when Pandora itself was acquired by SiriusXM.

Alex has a degree in Learning and Organizational Change and sits on the board of his college, Northwestern's School of Education and Social Policy. Alex lives in Larchmont, NY with his wife and two daughters and enjoys playing soccer, running, travel, and strong coffee.

alex white

Articles: Recent

r&d tax credits 2025

Unlock Growth Potential with Strategic R&D Tax Credits 2025

In today’s fast-paced economy, innovation isn’t just a buzzword—it’s a necessity. Businesses that prioritize research and development (R&D) gain a decisive edge, outpacing competitors and ...
solar projects

Unlocking Tax Benefits for Solar Installations: How Cost Segregation Can Help

Solar installations are an increasingly popular investment for businesses and property owners, offering energy savings, environmental benefits, and tax incentives. But did you know that ...
multifamily properties

Unlocking Value in Multifamily Investments: A Knoxville Apartment Case Study

For many multifamily property owners, an investment’s true potential often lies just beneath the surface. Beyond collecting monthly rents, it’s about leveraging every available tax ...

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