Sarah Herndon serves as Chief Financial Officer of Engineered Tax Services (ETS), where she leads the company's financial strategy, planning, reporting, and operational finance functions. A 15-year veteran of ETS, Sarah's career is a testament to dedication, perseverance, and a passion for continuous growth. She joined the company in 2011 in a data entry role and advanced through positions in CRM management, customer service, finance, operations, and leadership before becoming the first female CFO in the company's 25-year history.
Throughout her career, Sarah has played a key role in strengthening financial systems, improving operational processes, and fostering collaboration across departments. Her deep understanding of the business, combined with her commitment to innovation and operational excellence, helps position ETS for continued growth while delivering exceptional value to clients, partners, and employees.
Sarah lives in the Atlanta, Georgia area with her husband and their dog, Dixie. When she's not crunching numbers, you'll likely find her mountain biking, kayaking, hiking, camping, overlanding, or tending to her aeroponics garden. She is also a certified weather spotter and holds a Wilderness First Aid certification, combining her love of the outdoors with a passion for preparedness and lifelong learning.
Core Expertise
- Strategic Financial Leadership
- Financial Planning & Analysis (FP&A)
- Operational Excellence
- Financial Systems & Process Automation
- Cash Flow Optimization
- Organizational Growth & Cross-Functional Leadership
Financial Leadership
Oversees ETS's financial strategy with a proven track record of successful investments and financial management.
Strategic Planning
Develops and implements strategic initiatives that drive organizational growth and market positioning.
Operational Excellence
Previously served as COO of AVMA, guiding market strategies and sustainable business models to support exclusive technologies.
Before joining Engineered Tax Services, Sarah Herndon built a strong foundation in finance, operations, sales, and project management across several industries. She began her career in the title and real estate industry, where she managed complex real estate transactions and closing operations, before moving into technology, where she led regional operations, project management, payroll, accounts payable and receivable, and customer support teams.
Sarah also spent several years in media sales as an Account Executive, developing long-term client relationships and consistently driving revenue growth through strategic business development. Along the way, she gained hands-on experience in financial operations, leadership, business administration, and process improvement—skills that would later become the cornerstone of her executive career.
In addition to her professional experience, Sarah volunteered with the American Foundation for Suicide Prevention, helping organize fundraising and community awareness events.
Sarah is passionate about giving back to her community through service, advocacy, and volunteerism. She previously served as a Committee Member for the American Foundation for Suicide Prevention, where she helped organize fundraising and awareness events, coordinated volunteers, managed event logistics, and supported outreach efforts to advance mental health awareness.
Today, Sarah continues her commitment to making a difference by supporting organizations dedicated to protecting people and animals. She is actively involved with Partnership Against Domestic Violence (PADV) in Atlanta, Furkids, Inc., Georgia's largest cage-free, no-kill animal shelter, and Best Friends Animal Society, helping advance their missions of supporting survivors, finding loving homes for animals, and promoting lifesaving initiatives nationwide.
FOUNDER'S VISION
Building a Legacy of Innovation in Tax Services
Founded by Julio P. Gonzalez, Engineered Tax Services has grown to become the country's largest specialty tax engineering firm. Our mission is to preserve wealth and create jobs through innovative, engineering-based tax solutions.
20+
Years of Leadership
1000+
Clients Served
$2B+
Tax Savings
Company Milestones
2001
Founded Engineered Tax Services
2010
Expanded to National Coverage
2015
Launched Advisory Accelerator Program
2023
Strategic Acquisitions & Continued Growth
Our Services
Our Specialized Tax Services
Discover how our engineering-based approach to tax services can help preserve wealth and create jobs through specialized tax incentives.
Cost Segregation
Maximize tax savings through detailed property analysis and strategic asset classification.
R&D Tax Credits
Unlock valuable tax incentives for your innovative research and development activities.
179D Tax Deductions
Energy-efficient building deductions for commercial property owners and designers.
45L Tax Credits
Tax credits for energy-efficient residential and multi-family building projects.