Join us at the Marcus & Millichap / IPA Multifamily Forum: Florida 2026 at the Tampa Marriott Water Street on April 29, 2026. First held in 2014, the conference consistently brings together 300+ multifamily executives from across Florida, as well as national and regional multifamily owners, investors and developers active in Florida markets.

In this webinar, Heidi Henderson will walk through a practical approach to identifying and delivering those opportunities within your existing client base. You’ll see how to expand what you offer, when to bring in specialized support, and how to stay firmly in control of the client relationship throughout the process. The focus is simple: helping you deliver more value to your clients in a way that fits how your firm already operates.