You already know that marketing your CPA firm’s capabilities is essential to growing your business. All too often, accounting and consulting firms encounter difficulties in executing a marketing plan that generates high-quality leads that convert to new clients. Or they may be using the same marketing tactics they’ve used for the past 15-20 years.
It can be difficult to bring in new clients when you don’t have a plan in place that is customized to the niches you want to grow. Your plan must take into account the competitive landscape, the strategic goals you wish to achieve and a way to measure results.