The Hidden Tax Strategy Savvy Realtors Use to Close Deals

The market has its ups and downs, but for realtors, there's one thing that never changes: competition. Closing the deal is a challenge for even the most experienced professionals—but the best of the best know that the key to standing out is providing undeniable value. If you bring something to the table no other realtor can, you've got a winning edge.

Anyone can buy a gift basket for a client, but how many realtors can help them save thousands (or even millions) of dollars on taxes? Imagine handing a potential buyer a report showing how they can write off 25-30% of the building's purchase cost in the first year alone. Now that's a conversation starter!

realtor tax strategy

Enter Cost Segregation

Cost segregation is a powerful yet underutilized tax strategy that accelerates depreciation deductions, leading to significant tax savings for property owners. It's an IRS-approved method that reclassifies components of a property to maximize personal property and optimize the depreciation schedule. The result? Reduced tax obligations and improved cash flow for your clients, making the investment far more attractive.

Making It Work for You

As a sales director for the nation’s only licensed engineering firm in the specialty tax industry, I love helping realtors close sales. I’d be happy to provide a free benefit analysis for any residential or commercial properties you’re trying to sell. This detailed analysis will outline potential tax savings through cost segregation as well as other specialty tax incentives.

By offering a free cost segregation analysis from a reputable firm like Engineered Tax Services (ETS), you can demonstrate exceptional value to your clients. This analysis will provide them with a clear picture of the potential tax savings associated with the property. Imagine presenting this report to a potential buyer—it instantly positions the property as a more lucrative investment.

Turning Tax Savings Into “Sold” Signs

Here's how you can leverage cost segregation to close more deals:

  1. Identify target properties: Look for sizeable commercial or large rental properties. These offer the greatest potential tax savings through cost segregation.
  2. Partner with ETS: Reach out to me at [email protected] to request a free benefit analysis for your listing.
  3. Showcase the value: Present the ETS analysis to your clients. Emphasize the projected tax savings and how they lower the effective purchase price.
  4. Negotiate with confidence: With this analysis in hand, you have a stronger position to negotiate the price and showcase the property's long-term financial benefits.
  5. Close the deal: Combine the appeal of the property with the tax advantages to seal the deal, leaving your clients impressed and satisfied.

By following these steps, you can make cost segregation a powerful tool that helps you consistently secure satisfied clients and successful transactions.


The reason I spend so much of my time networking with realtors is simple: our goals align. As a realtor, you want to find the perfect property for buyers. As a specialty tax firm, ETS wants to help property investors maximize their returns. When the buyer wins, we all win.

Ready to close more deals? Reach out today for your complimentary benefit analysis.

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