Architects and engineers aspiring to grow their firms can stand apart from the competition by serving in a true advisory capacity to their clients. Why is this important? Increasingly, your clients and prospects are seeking a collaborative partner that can solve their business problems in ways that extend beyond technical design solutions and competitive pricing.
Establishing your accounting firm’s voice on social media should be a top priority. If your firm doesn’t have a brand guide that includes its tone of voice, now is the perfect time to create one. It doesn’t have to be a full-blown brand guide—just something that helps to establish and maintain a consistent brand voice.