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social media strategy
Lexi Ecker

Defining Your Accounting Firm’s Social Media Strategy

Having a strong strategy isn’t optional for accounting firms that wish to succeed on social media. After your firm sets its goals, it’s time to come up with a killer strategy for how you’ll use social media to help reach those goals. Before I go any further, I feel the need to clarify. Unless your

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social media audience
Lexi Ecker

Defining your accounting firm’s audience on social media

Social media is all about creating and building relationships, but it provides no benefit if your accounting firm is building relationships with the wrong people. To build relationships with the right people, you need to clearly define your target audience and adapt your messaging for each of its segments.   Your Social Media Audience Most

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