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Establishing your accounting firm’s voice on social media should be a top priority. If your firm doesn’t have a brand guide that includes its tone of voice, now is the perfect time to create one. It doesn’t have to be a full-blown brand guide⁠—just something that helps to establish and maintain a consistent brand voice.

Getting started on social media can be confusing and hard to understand. Especially for accounting firms that keep putting it off. Yet it truly is not as bad as it seems. Trust me. I manage over 20 social accounts, many of which I created from scratch. With the busy season behind us, now is the

As an accountant, social media marketing isn’t inherently one of your many skills. A poll we ran earlier this year shows that perfectly. We asked other accountants what marketing aspect they believe their firm struggles with the most. Social media was top of the list, with 37% of accounting firms stating it is their #1