Now that I’ve shared reasons for your accounting firm to have an active presence on social media, it’s time to provide you with some tools that will make doing so a lot more manageable. The following tools are free, and I have found them to make my life as a social media manager a lot
Social media is all about creating and building relationships, but it provides no benefit if your accounting firm is building relationships with the wrong people. To build relationships with the right people, you need to clearly define your target audience and adapt your messaging for each of its segments. Your Social Media Audience Most
Establishing your accounting firm’s voice on social media should be a top priority. If your firm doesn’t have a brand guide that includes its tone of voice, now is the perfect time to create one. It doesn’t have to be a full-blown brand guide—just something that helps to establish and maintain a consistent brand voice.
Getting started on social media can be confusing and hard to understand. Especially for accounting firms that keep putting it off. Yet it truly is not as bad as it seems. Trust me. I manage over 20 social accounts, many of which I created from scratch. With the busy season behind us, now is the
As an accountant, social media marketing isn’t inherently one of your many skills. A poll we ran earlier this year shows that perfectly. We asked other accountants what marketing aspect they believe their firm struggles with the most. Social media was top of the list, with 37% of accounting firms stating it is their #1